Get in. We're going for a ride.

A French company in Seattle? Mon Dieu! With a 200 person staff, Publicis in the West is a full service advertising agency in the cultural epicenter of the Pacific Northwest. Our expertise runs the gamut of traditional advertising, audience anthropology, social media strategy, digital direct, experiential retail, CRM and business analytics. We are multi-disciplined and idea-centric.

Our focus is crystal clear: to ignite, guide and create cultural currency for our clients' brands. We don't do this alone — we drive together with our clients to discover the smartest and most creative solutions available.

Contagious ideas are not just our intellectual capital; they're our lifeblood. Our mission is to spur interaction rather than just spread information. We're passionate about creating engagement solutions first and the most effective media pathways second.

We assemble multi-disciplined brand teams around each project: creative, account, planning, media and digital are at the core of our approach. We source our collective creative firepower to solve the business problem at hand by generating solutions so contagious the brand becomes “interactive” in the truest sense of the word — we strive to get the right audience participating in the narrative of our brands.




Our Clients

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brands




about us

PROVEN PEOPLE WITH SOMETHING TO PROVE.

Our agency is a rare combination of high-profile talent from top-tier creative agencies who are still driven to make a mark.

None of us have come to Seattle by accident. We are here to build a creative powerhouse in a bellwether city that rewards technology, entrepreneurship, innovation and the arts. Seattle consistently ranks as one of the vanguard cities in the U.S. when measuring creativity, cultural vibrancy and fitness. Maybe it's something in the water here — but leading companies like Amazon, Starbucks, Microsoft and Nintendo all seem to agree.

Randy Browning :: Chief Executive Officer

Randy joined Publicis from Mullen in January 2001 as Co-President and Chief Marketing Officer, and became Chief Executive Officer in May 2002.

Browning is a creative-minded leader and gained extensive global experience on big brands like Unilever and Coca-Cola early in his career at McCann-Erickson London.

He went on to become the first account person hired at Wieden+Kennedy Amsterdam, where he led the Nike and Microsoft business in Europe. After leaving W+K, Randy landed at Hal Riney & Partners in San Francisco, where he was responsible for the Saturn account.

Randy is fond of sailing and classic Porsche cars.

Bob Moore :: Chief Creative Officer, Publicis USA

Bob's spent the majority of his career working at Wieden + Kennedy on the Nike business. In 1992, he opened the Amsterdam office of W+K, and in four short years, helped it grow from seven confused Americans to 130 less confused internationals from France, Holland, Scotland, Spain, Germany, Sweden, Australia, the UK, Canada and Italy. He was called back to W+K Portland in 1996 to run Microsoft, Nike US and Coca-Cola.

In 2000, Bob was named Creative Director of Fallon, Minneapolis, and supervised all work on United Airlines, Lee Jeans, International Trucks and Holiday Inn Express. He reunited with several ex-Wieden colleagues and joined Publicis Seattle as Executive Creative Director, in 2002. In 2006, he became Chief Creative Officer of Publicis USA and now enjoys offices in New York and Seattle.

Bob's work has won five Gold Lions and one Silver at Cannes, D&ADs, One Show Best of Show, Clios and CA. In addition, Bob is the only creative to win the top prize at both the MPA Kellys and Mercury Radio Awards.

Bob plays bass guitar in a Hawaiian folk band and also is a nationally ranked swimmer in his age group.

Dan Fietsam :: Executive Creative Director

Dan loves to compete on stages big and small. In fact, in the past two years alone, six of his commercials have cracked the top ten of the USA Today Super Bowl Ad Meter, including the number one slot in 2006 and the most TiVo'ed spot in 2007.

Prior to joining Publicis in the West, Dan made the rounds working on Blue Chip accounts like Budweiser, Dell, Sears, Nintendo and Dewars at premier Chicago agencies, including DDB, Y&R, Leo Burnett and O&M.

While Dan's won virtually every award in the book,* he's most proud of his business results. During his tenure with the Bud Light brand, sales increased 4.5%, which is the largest increase in Anheuser-Busch history. He's also been honored to serve as a judge for The One Show, the Art Directors Club, Hatch, the Addys and London International.

Outside of work, he's into his family, music, reading, being outside and trying to stay somewhat fit by cycling and running.

*Multiple Cannes Lions, The One Show, Communication Arts, ADC, Clios, Archive and The MPA Kelly. And last but not least, he won the Pinewood Derby as a 4th grader.

Kevin May :: Director of Strategic Planning

Kevin oversees the Planning Department at Publicis in the West. His diverse background helps blend global thinking/experience with innovative consumer insights.

Kevin joined Publicis in the West at the beginning of 2006 after four years running his own consultancy in London, where his projects included work for Fallon, Clemmow Hornby Inge, Rise Communications, Springer & Jacoby, Channel 4, Abbot Mead Vickers BBDO, Saatchi & Saatchi, and British Telecom.

His agency experience includes lengthy stints at J Walter Thompson, TBWA, and CDP, but he has also worked as a journalist, script-writer and researcher, as well as writing a book about a road trip he made around the 48 coterminous states in 48 days.

The only things from back home that Kevin misses in Seattle are “warm beer and the live football” (soccer).

David Camp :: Executive Director, Business & Marketing Strategy

Right-handed, left-hearted and center-brained; armchair philosopher, wanna-be mountaineer, unpublished novelist and business pragmatist. David has deep experience as an inside marketer and business builder in complex, competitive, consumer markets.

His path to Publicis came most recently via Microsoft, where he was Global Director of Marketing for Windows Mobile, responsible for Brand Strategy, Market Research, Audience Marketing, Online Marketing, CRM and General Advertising teams. There, David was credited with building the Windows Mobile brand, launching its first ever integrated marketing efforts globally across all marketing disciplines, doubling awareness and positive perceptions, and contributing to record revenue growth. David also worked extensively across Microsoft platforms to integrate its wireless business with Xbox and helped establish strategies to extend Xbox to broader markets. Previously, David held VP marketing roles for several emerging technology companies in the consumer e-commerce and commercial software spaces. Earlier in his career, Camp held senior brand strategy posts at Landor, where he directed strategic development, new product development and marketing positioning programs for Compaq, Comcast, DuPont, Motorola, AARP, Kodak and Dannon.

Camp began his career at Saatchi & Saatchi NY, where he directed marketing efforts for Johnson & Johnson and General Mills. Camp graduated from Brown University with a focus on Philosophy and Political Science and studied at The Wharton School's Executive Management Program.

Scott Foreman :: Executive Business Director

Scott musters the resources at Publicis in the West to deliver advertising that delivers for T-Mobile. As Group Head, Scott sets the tempo for Publicis' largest US account, and is responsible for fostering tight strategic and creative integration through the line.

Before coming to Seattle, Scott held senior leadership positions at Foote Cone & Belding, in both San Francisco and Southern California, eventually leading the Mazda and AT&T Wireless accounts. Experienced in the marriage of brand building and retail driving efforts, Scott's career has been primarily identified with fostering potent, results-oriented advertising.

Scott's work has resulted in some of the most effective product and brand launches in the US, including AT&T's Digital One Rate and the brand introduction of T-Mobile. This work has yielded numerous Effie's and other distinguished honors for his clients.

Chris Witherspoon :: Executive Business Director

As Executive Business Director, Chris oversees a group that includes Hewlett Packard, Washington's Lottery, Coinstar, pro bono clients and new business development – in addition to helping shape the agency's Account Management department.

Chris joined Publicis in the West in 2004 to help direct the strategic and creative development, on T-Mobile USA. Prior to that, he worked at Goodby, Silverstein & Partners in San Francisco, leading Hewlett Packard's consumer business and the E*Trade Financial account. In addition to Publicis and GS&P, Chris has honed his skills at some of the best advertising agencies in the country, including TBWA/Chiat/Day, Fallon and DDB.

Chris' experience ranges from financial services to fashion, and he has helped guide extremely effective, award-winning campaigns for other such blue-chip brands as Levi's, Starbucks, Miller Lite, McDonald's and Citi.

A native of Alaska and former college athlete, Chris still loves to get outdoors and compete. However, his main source of competition now consists of intense games of h-o-r-s-e with his three young daughters. (Though he still doesn't let them win.)

Contact US

PUBLICIS IN THE WEST

Randy Browning

Chairman, Chief Executive Officer

Tel: +1 206 285 2222 • Fax: +1 206 273 4219

424 2nd Avenue West

Seattle, Washington 98119

USA

business development

Chris Witherspoon

EVP, Executive Business Director

Tel: +1 206 270 4503 • Fax: +1 206 272 2495

christopher.witherspoon@publicis-usa.com